This is the age of commercialization and advertising. We are inundated with images on television, print- and social media and Internet that exhort/ demands us to buy the branded products. Brands like Hermes, Chanel, Louis Vuitton, Gucci, Prada, Fendi and others spend hundreds of thousands in making sure that their brand recall stays high in the minds of the consumers.
These highend brands also take the help of celebrities to create exclusivity around them. There is a natural tendency in us to believe that if a product is endorsed by a celebrity, then that brand can be trusted and it is of high quality. No wonder actors, sports stars and supermodels earn millions in endorsement of these products. So you have Rihanna endorsing Gucci handbags, Beyonce endorsing Dolce & Gabanna.
The High end Fashion market with sky-high prices is extremely small. But there is a small number of exceptionally well-heeled customers out there--Arab princes (ses) Russian oligarchs, rock stars and corporate tycoons--who will pay a price, sometimes fantastic prices, to get the look they want.
High-end goods are often available only with certain selected distributors and even these are available only for a limited time period and in a very small number. This creates certain hype around the product being sold. Distributors dealing in high-end couture selling to big name department stores operate in this way.
High-end retailers deal in a limited number of garments from a selected group of designers charging exorbitant rates for these designer ''creations''.
No doubt that the quality of these collections is top notch and the designers spend hours and hours in coming up with the final designs that have all the ingredients including latest trends, comfort and convenience.
Though depending upon the name on the label starting prices can range much higher then rocket sky high. The name which sell almost by itself and is solemnly trusted is Tom Ford, He and Domenico de Sole, his colleague who left Gucci with him, set up a new company called just "Tom Ford". His womens collection range prices on the obscene. You can choose between a newcar or a Tom Ford handmade beaded dress and still there is a market. How small this market will and shall be… Or you can dream your own fairytale dream….
What makes fashion collections cost upwards of 30,000 and sometimes considerably more? It's a combination of material, labor, skill and not a little egotism. You have to think you're worth it, after all.
For the first time since his return to womenswear, Mr. Ford decided to shift his focus from the individual woman to a cohesive collection.
When I first started this womenswear label, we wanted to emphasize the point that we make clothes for different women, different characters, different ages and we really followed that through with each individual look, each of the hair and make-up – but what that didn’t give me was a distinct look – so this season we have that: much more graphic than before, this is The Look – all the way through from the clothes to the shoes to the bags to the accessories.”
Tom Ford Womenswear Fall Winter 2012 2013 Collection