This is the age of commercialization and advertising. We are
inundated with images on television, print- and social media and Internet that
exhort/ demands us to buy the branded products. Brands like Hermes, Chanel,
Louis Vuitton, Gucci, Prada, Fendi and others spend hundreds of thousands in
making sure that their brand recall stays high in the minds of the consumers.
These highend brands also take the help of celebrities to create
exclusivity around them. There is a natural tendency in us to believe that if a
product is endorsed by a celebrity, then that brand can be trusted and it is of
high quality. No wonder actors, sports stars and supermodels earn millions in
endorsement of these products. So you have Rihanna endorsing Gucci handbags, Beyonce
endorsing Dolce & Gabanna.
The High end Fashion market with sky-high prices is extremely
small. But there is a small number of exceptionally well-heeled customers out
there--Arab princes (ses) Russian oligarchs, rock stars and corporate
tycoons--who will pay a price, sometimes fantastic prices, to get the look they
want.
High-end goods are often available only with certain selected
distributors and even these are available only for a limited time period and in
a very small number. This creates certain hype around the product being sold.
Distributors dealing in high-end couture selling to big name department stores operate
in this way.
High-end retailers deal in a limited number of garments from a
selected group of designers charging exorbitant rates for these designer
''creations''.
No doubt that the quality of these collections is top notch and
the designers spend hours and hours in coming up with the final designs that
have all the ingredients including latest trends, comfort and convenience.
Though depending upon the name on the label starting prices can
range much higher then rocket sky high.
The name which sell almost by itself and is solemnly trusted is Tom
Ford, He and Domenico de Sole, his colleague who left Gucci with him, set up a
new company called just "Tom Ford". His womens collection range
prices on the obscene. You can choose between a newcar or a Tom Ford handmade
beaded dress and still there is a market. How small this market will and shall
be… Or you can dream your own fairytale dream….
What makes fashion collections cost upwards of 30,000 and
sometimes considerably more? It's a combination of material, labor, skill and
not a little egotism. You have to think you're worth it, after all.
For the first time since his return to womenswear, Mr. Ford
decided to shift his focus from the individual woman to a cohesive collection.
When I first started this womenswear label, we wanted to
emphasize the point that we make clothes for different women, different
characters, different ages and we really followed that through with each
individual look, each of the hair and make-up – but what that didn’t give me
was a distinct look – so this season we have that: much more graphic than
before, this is The Look – all the way through from the clothes to
the shoes to the bags to the accessories.”
Tom Ford Womenswear Fall Winter 2012 2013 Collection
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